Intrum Justitia is the Belgian and European market leader in credit management. This is a lesser known branch of the financial world on the labour market. For its commercial departments, Intrum Justitia mainly seeks sales profiles with a financial background or interest. Intrum Justitia has a good reputation among its customers and can count on major internal satisfaction. However, unknown, unloved and some vacancies are therefore hard to fill.
Intrum Justitia took on RCA with 3 objectives:
RCA chose to recruit fast, budget-friendly and to efficiently and proactively work on the target group. This is why we opted for the powerful combination of LinkedIn/Facebook. A banner campaign on the homepage and the profile pages of previously selected profiles provided the necessary familiarity and branding. After the branding period, these profiles received a personal mailshot in their LinkedIn inbox. At the same time of this direct mailing, the vacancies were also online as LinkedIn job postings. To increase traffic to the jobsite, we also used Facebook Social Ads.
The campaign carried out by RCA was short and strong and lasted just 1 month. But the effects of InMail, banners and postings were crystal clear and were long-term. The results of the campaign were:
